Mom Life Doesn’t Have to Be Beige
We know the drill: the same four walls, messy bun on repeat, and zero sleep. Here’s a radical thought: add color. Just small, sneaky bursts of joy in the stuff you already use. Think of it as a northern winter hack for dopamine.
Wear It. Feel It.
LULA nursing tops and tees make feeding effortless—and your face look like you’ve actually seen sunlight. Add a Good Squish scrunchie, nail polish that shocks your mother-in-law, or a backpack that isn’t apologizing for existing. You’re a mom, not a background character—so why dress like one?
Images: Pinterest and GoodSquish
The Tiny Things That Save the Day
Motherhood is repetition: brush teeth, wash hands, feed baby, repeat. So why not make the basics less boring? A Glossier hand cream that actually sparks joy, towels from Anthropologie that don’t scream “hospital chic,” a HAY toothbrush that isn’t aggressively clinical—tiny upgrades that make the everyday feel a little more human.
Images: Pinterest, HAY, Glossier
Your Home Is Your Office Now
You’re there a lot, so it might as well work for you. Start with your LULA nursing top—soft enough for 3am feeds, polished enough for daytime lounging. Add beddings from TEKLA in colors that actually feel alive, then a nightlight inspired by Verner Panton—glow, not interrogation room. Because atmosphere matters—and so does what you’re wearing in it.
Images: Tekla and VernerPanton
Small Rituals. Big Difference.
Five minutes on your Pranamat acupressure mat. A warm drink you actually sit down to finish (ambitious, we know). Dopamine isn’t indulgent—it’s maintenance. And maintenance is what keeps the whole operation running.
Images: Pinterest and Pranamat
Why We Care
At LULA, color is more than decoration—it’s a tiny, joyful rebellion. We design clothing that honors the whole woman inside the role, carrying the heavy lifting with strength and style. And yes, fun absolutely counts.