Reinventing Nursing Wear

LULA is challenging the status quo in nursing outfits, designing thoughtful and innovative breastfeeding clothing with YOU in mind.

  • LULA fosters kindness and integrity. We embrace diversity in all its forms to uplift and empower the woman in you through stylish, nursing-friendly clothing.

  • Our garments are crafted with a holistic approach, blending sustainable fashion with functionality to add value beyond the product itself.
Portrait of a young woman with long brown hair wearing a black t-shirt, her head slightly tilted with a subtle smile.

The Founding Mother

LULA is a trusted family-led business where even our little ones contribute to testing and inspiring our products.

“When I became a mother, I longed for that perfect breastfeeding clothing—a magical blend of quality, functionality, style, and sustainability.

But I quickly realized that most fashion wasn’t designed to support the realities of motherhood. Too often, I found myself confined indoors, feeling like a worn-out mop—damp, shapeless, and draped in low-quality fabrics.

So, I decided to take matters into my own hands and create nursing wear that’s simply BETTER.”

- Ieva Zarina, Founder & Creative Designer

Young woman with long curled hair and glasses stands tall against a white wall.

LULA x Simona Veilande

The LULA collection was created in collaboration with fashion designer Simona Veilande, a mother of two. Simona’s ethos embodies optimism and idealism, with a fashion sense that is conceptual, sensorial, minimalistic, and harmonious, yet with a surprising twist.

“For me, motherhood is a special time for building a strong bond with my child. In a world overflowing with designed childcare gadgets, I wanted to contribute something truly meaningful to this precious part of life.”

Ethically Made

Crafted in Europe

LULA clothing is carefully designed and produced in Europe. Our sewing factory partners uphold our shared values, ensuring ethical practices and meaningful contributions to local communities.

  • Closeup of folded and stacked white organic cotton fabric, highlighting its softness and quality.

    Mindful Choices

    LULA is committed to responsible small-batch production that aligns with conscious consumption. By producing less, we create sustainable nursing outfits designed to outlast fleeting trends. Our garments are made from sustainable materials and produced with ethical practices, ensuring that our breastfeeding clothing is not only stylish but also thoughtfully crafted for future generations.


    Less is more. We invest in high-quality garments rather than short-lived packaging, minimizing waste. Our clothing arrives in simple, recycled mailers, reflecting our dedication to both sustainability and elegance.

  • Sustainable fabric production site featuring large rolls of fabric on an ironing machine.

    Holistic Sustainability

    Sustainability is at the heart of everything we do, and our commitment is ever-evolving. We partner with like-minded organizations to create sustainable nursing outfits that positively impact employees, local communities, and the planet. Our dedication to sustainability goes beyond fabric production.


    From buttons and zippers to product packaging, every component of our breastfeeding clothing embodies our core values. Mindfully crafted — that’s how we design LULA clothing. With love — that’s how we think about you.

Made to Be Worn Often, Loved Always

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